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In my time as a freelance iOS programmer I've come across two trends, true for both iPad and iPhone projects. Firstly there is a lot of contract work for apps that are preparing to look for funding and do not necessarily go into Apple's App Store at the end of the development cycle. Secondly there is a lot of contract work rescuing projects that begun life outsourced to off shore developers. Although Playfolly, a video social network mobile app, eventually has made it to the Appstore both of these are true for the work I did for them (see last year's Two Factor Authentication iOS Consulting for another example).