There seemed to be three major themes that would be useful to this type project :
  • What's unique about mobile?

    What makes mobile applications different from desktop or web applications consumed using a browser and a desktop computer?

    The first thing that springs to mind is of course form factor and the mobile landscape offers much more variety than an increasingly homogenised desktop hardware feature set. While laptop and desktop computers provide superior processing power and much larger screen real estate, mobile applications are always in our pocket, content can be tailored to suit location and can be superior in fulfilling narrow use cases when designed well.

    The cost and availability of cloud computing provides an opportunity to leverage greater processing power than would be available on an individual device, think journey planning for example, and provide consistent data stores across devices.

  • Consumer expectations in the enterprise.

    Forrester report that more than two-thirds of North American and European information workers select the smartphones and tablets they use for work themselves.

    The challenge for mobile applications is user expectation is aligned with modern desktop computing experiences. In a world saturated with rich media this should not be ignored when delivering functionality to relatively low powered devices with intermittent network connectivity and potentially short battery life.

  • How great experiences influence brands.

    What is the importance of what could be called 'functional branding'?

    The argument here is that brands can derive the greatest value by providing powerful functional experiences that truly deliver value to their users, rather than simply wrapping brand assets around less than useful experiences. This means truly understanding what will deliver the most value to your users and designing a product that meets that need effectively. Connected Futures are great at this, talk to them.