We had been asked how we would go about developing a potential strategy for the EPO that would inform the production of a mobile application.

Our proposed activities while working towards this goal could be described as falling into two categories :
  1. Understand
  2. Generate

The initial stages of our design process are user centric while defining the competitive landscape and how the product will also deliver value to stakeholders.

Context is king and understanding is deepened through user interviews, co-design or workshops.

This phase delivers User Case Studies describing user needs and a set of Design Principles.


Understanding of users and stakeholders generate ideas, the deeper the understanding the greater the real value delivered. Once that has been achieved creative interpretation of those needs is actually what you are employing talented minds to do.

This stage of the process generates design hypotheses in the form of UX Application Flows, Customer Journey Models and System Architecture Reference.