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Very recently the world's first thriller for the iPad hit Apple's App Store. The Craftsman is an immersive digital, plugged in to The Internet, experience which was born out of the answering the question "How would Alfred Hitchcock tell a story today"? Earlier this year I was hired as an Objective-C developer to join the team Portal Entertainment, a London startup, put together to produce an early version.

The Craftsman iPad game from Portal Entertainment

The experience lives at the intersection of game and story and once you start you find yourself unwittingly drawn into its world. What you don't realise at first is that the decisions you make shape the experience that you have. A parallel with a "choose your own adventure" book could be drawn but that would do it a disservice.

The Craftsman iPad game from Portal Entertainment

The story is textured and the material rich, as a programmer I have never worked with such well researched content before.

Life as an iOS developer is proving to be very rewarding given the range of projects to get involved with at the moment. People are experimenting with a range of new ideas from connecting devices with Bluetooth LE to enterprises such as this one which seek to upset the book publishing and television broadcasting paradigm.

The Craftsman iPad game from Portal Entertainment

The Craftsman is available right now in the App Store.