Gareth Shapiro London Based Flex/AS3 Freelance Web Developer

Like many companies BlackBerry have undertaken sophisticated analysis of the types of people that buy their products and also identified some that don't yet but are likely candidates for the future. This is of course invaluable information to those responsible for developing marketing campaigns and strategies. It is the way that BlackBerry has gone about distributing the information internally that is different.

The first part of this week was spent in Brighton attending the 2009 edition of Flash on the Beach. I had heard good things about it and I was not disappointed. I have come away feeling injected with inspiration, something that had been replaced by fatigue after some demanding deadlines recently. This is filed under 'Work'. I am not sure it should be, it was way too much fun.

If you have been following the posts on this blog you will know about a ”proof of concept” prototype I built for The Economist earlier in the year. This post is about the refinement of that work into online interactive content now published on The Economist website.

The Economist put forward the idea that an interactive chart to display some of their data over different time spans would be a great piece of content for their website. What better technology is there for web based interactive charting than Flex? Especially when there are brilliant third party libraries of code developed to achieve just that, such as Flare.

I am bound by a non disclosure agreement from disclosing the client this Flex work was produced for and so the agency, Tribeca, is listed here against this item.

The brief was to produce a rich media interface for a section of a content learning system for use by a global pharmaceutical company. Tribeca, the creative agency, came up with a great solution that works so well it has been used by the marketing department when delivering presentations in addition to the main purpose of being an interface to learning material.

In 2001 I begun delivering Actionscript training through a number of London commercial training providers, something that I continue to do to this day.