Gareth Shapiro London Based Flex/AS3 Freelance Web Developer

Like many companies BlackBerry have undertaken sophisticated analysis of the types of people that buy their products and also identified some that don't yet but are likely candidates for the future. This is of course invaluable information to those responsible for developing marketing campaigns and strategies. It is the way that BlackBerry has gone about distributing the information internally that is different.

Isn't it great when digital work lasts longer than 5 min? I recently updated a piece I did exactly a year ago for The Economist's annual World In project.

If you have been following the posts on this blog you will know about a ”proof of concept” prototype I built for The Economist earlier in the year. This post is about the refinement of that work into online interactive content now published on The Economist website.

Due to business details behind this website I am unable to say for exactly which luxury fashion brand this work was for. It's a shame really because they are well known in UK and Europe for their dresses, suits, sunglasses and especially men and woman's perfume ranges.

On the plus side I had an amazing time working on this website with some really cool people. The Project Manager, Amell Benzerfa, on the job agreed to say some words about my work that I can share with you here....

The Economist put forward the idea that an interactive chart to display some of their data over different time spans would be a great piece of content for their website. What better technology is there for web based interactive charting than Flex? Especially when there are brilliant third party libraries of code developed to achieve just that, such as Flare.

The World in 2009 is the 23rd edition of The Economist's annual collection of predictions for the year ahead—with views from journalists, politicians and business people.

This year's edition has two interactive online pieces looking at Countries and Industries in 2009. I was responsible for all the Actionscript and PHP coding.