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Underwired are a London based ECRM strategy and execution agency.

Recently they produced their first Flash site but being specialists in digital relationship marketing, retention and email marketing and not Actionscript, it was not running as well as it should. I restructured their site so that it would load quickly while maintaining the clever HTML/Javascript/PHP code they had written to maintain some search engine readable HTML on each page.

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I have been using Google's excellent free Webmaster Tools to make sure that this blog is in good shape as far as Search Engine Optimisation (SEO) is concerned. One of the things I needed to improve were the description meta tags on each page but I could not find a plug in that would help me achieve this. So I wrote one myself and it is free for anyone who uses the Nucleus blogging system to use.

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