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Last year I was approached by the European Patent Office and asked whether I could help them with their plans to produce a mobile version of their Espacenet product. The proposal provides an interesting case study in the type of consultancy that precedes the production phase of enterprise grade mobile applications..

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That's Advertainment17 November 2013

While I only have eyes for Crystal Palace someone I am friends with on Facebook is a Sunderland Football Club supporter. At the beginning of this season when Paolo Di Canio's position at the club was looking to be under threat, Sky Bet started offering odds that he would be the first manager of the season to go.

They posted the question on Facebook and when my friend interacted with the post it appeared on my timeline. At first I was curios, I am not connected to Sky Bet but how had this advert for one of their current bets appeared amongst the pictures of cats and babies that make up most of my Facebook content?

I started reading the comments and read the type of responses you would expect from a football topic. Opinions and the ability to express them ranged widely. I got drawn in, it was very entertaining and that in a nutshell, is Advertainment.

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